Naushaba leads Public Relations, Internal Communications and Social Media initiatives across all markets at Zilingo. In her position, she works closely with the CoFounders and the C-Suite on strategic and crisis communications alongside building their personal profile.
Based out of Zilingo’s HQ office, Singapore, Naushaba has set in place end-to-end Comms infrastructure for the company in both Asia and the US and has since guided Zilingo through numerous successful campaigns with C-Suite and Company features in reputed publications like WWD, Forbes, Bloomberg and CNBC.
Prior to Zilingo, Naushaba headed Public Relations and Communications for Alibaba Group-backed Daraz, a leading online marketplace in South Asia. Her previous experience involves a stint with the World Bank as a Consultant where she worked on burning social initiatives such as Violence Against Women, Women’s Economic Empowerment and Gender, Social Protection and Human Rights project. She also has considerable newsroom experience working as a Senior English News Correspondent and Editor for one of Bangladesh's leading national television channels. Beginning her career in the Fashion PR domain, she has strived to gain multifaceted experience working across the Hospitality and Finance sectors.
Naushaba strongly believes in a robust work-life balance and advocates for increased women representation in leadership roles. She holds a Master’s Degree in Development Studies from BRAC and Columbia University and is a Psychology and Sociology graduate from Hunter College, New York.