Diversity and Inclusion Company of the Year

This category will recognise those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

PR and Communications Agency of the Year

This award will recognise an agency who has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year.

Please provide examples of
1. Growth of revenues
2. Acquisition of clients
3. Success of campaigns
4.Testimonials from clients.

You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year.

PR and Communications In-house Team of the Year

This category will recognise an in-house team who has demonstrated excellence over the past year. Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

PR and Communications Brand Team of the Year

This category is open to all teams who can prove they have executed an exceptional body of work for a specific brand or sub-section of a brand. Discuss the structure of the team. Describe the team’s PR activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company and brand.

Rising Star

In this category we want to give recognition to a talented individual who has 3 years experience or less. In the entry you could include evidence such as work ethic, client management, new business wins or doing something impactful that gives them the deserving title of Rising Star of the Year.

Not for Profit

For work briefed and implemented for a charity or not-for profit organisations. Please supply the registered charity number for the client within the accompanying report.

Technology

For any technology business or organisation.

Energy

For any energy business or organisation.

B2B

For any B2B business or organisation.

FMCG

For any FMCG business or organisation.

Best Event, Stunt or Promotional Activation

This category will reward the best event, stunt or promotional activation that can demonstrate clear and tangible results. Include the objectives, budget details, innovation and creativity used.

Digital

For a digital strategy or campaign that can demonstrate tangible results e.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes, etc.

Influencer Marketing

A campaign that can demonstrate how influencer marketing was used to deliver excellent results. Share details of elements such as aligned goals, paid activity, appearances, product placement, etc.

Internal Communications

The judges will be looking at how the internal communications campaign made a difference to the overall business.

Most Effective Use of Earned Media

A campaign which shows the impact of a targeted and creative execution of a media relations programme in support of a defined organisational outcome. Share details on planning, targeting, media pitch and the resulting coverage to show how the campaign moved the needle.

Small budget

This category will award an effective PR campaign which was successfully executed for £20k or less.

Most Effective Use of Content

This category will award the best use of content within a strategy or campaign that was innovative and creative and can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, engagement etc.

Most Effective Use of Earned Media

A campaign which shows the impact of a targeted and creative execution of a media relations programme in support of a defined organisational outcome. Share details on planning, targeting, media pitch and the resulting coverage to show how the campaign moved the needle.

Most Effective Use of Social Media

This category will award the entrant who can prove that social media was used to deliver tangible results within their strategy or campaign.

Most Effective Use of Creativity

This category will award the most effective use of creativity within a campaign. Judges will be looking for entries that can demonstrate how the creative element contributed to the success of the campaign

Most Effective Use of Data and Insights

Demonstrate how you used data and insights to inform your strategy. What research was conducted and how did you analyse it? How did you apply this to your campaign to make it so successful?

Most Effective Use of Technology

In this category, we are looking to see exemplary examples of how technology was used in a campaign. Did you introduce a chatbot, app, AI or any other clever tech-led solution that had a clear impact on the final results?

Most Effective Use of Measurement

This category should demonstrate the value of PR through measurement. We want to see an excellent example of how you measured organisational outcomes using the AMEC​ measurement framework. The judges will be looking for SMART objectives with metrics which clearly demonstrate the organisational outcome attributed to the campaign. The outcome should be backed up with data, insights and benchmark research.

Corporate Social Responsibility

What have you done as a business or throughout a campaign that demonstrates your commitment to CRS? This could include areas such as charities, social good and sustainabilty

Long running and retained PR account

Tell us what the kind of work you and your client have done together and how you have managed to successfully deliver on your KPIs. More importantly, how have you managed to add such value that enabled you to keep hold of this very important client? You must have retained the account for at least +3 years to be eligible to enter.

Reputation Management and Crisis PR

In this category the judges want to know how you made a significant shift in perception or repositioning. What tactics did you deploy and how did you measure it?