Diversity and Inclusion Company of the Year

This category will recognise those who demonstrate the

strongest commitment to diversity and inclusion, both in

the day to day, as well as through specific activities and

initiatives. Judges will be looking for examples of activities

that have promoted the building of diverse teams, creation

of inclusive working environments or driving culture to

create marketing/products/services that are inclusive

of a diverse audience. We are looking to reward those

companies who are pushing boundaries and shaping their

own journeys.

PR and Communications Agency of the Year

This award will recognise an agency who has demonstrated

excellence over the past year. Only companies entering

other categories in the awards may enter for Agency of the

Year. Please provide examples of 1. Growth of revenues

2. Acquisition of clients 3. Success of campaigns 4.

Testimonials from clients. You may also use other evidence

such as new innovations, internal changes or other specific

achievements that showcase the differences your agency

has made over the past year.

PR and Communications In-house Team of the Year

This category will recognise an in-house team who has

demonstrated excellence over the past year. Discuss the

structure of the team. Describe the team’s marketing

activities over the past year. Demonstrate results produced

by these activities and how they impacted on the overall

company.

PR and Communications Brand Team of the Year

This category is open to all teams who can prove they have

executed an exceptional body of work for a specific brand

or sub-section of a brand. Discuss the structure of the

team. Describe the team’s PR activities over the past year.

Demonstrate results produced by these activities and how

they impacted on the overall company and brand.

Rising Star

In this category we want to give recognition to a talented

individual who has 3 years experience or less. In the entry

you could include evidence such as work ethic, client

management, new business wins or doing something

impactful that gives them the deserving title of Rising Star of

the Year.

Not for Profit

For work briefed and implemented for a charity or not-for

profit organisations. Please supply the registered charity

number for the client within the accompanying report.

Technology

For any technology business or organisation.

Music and Entertainment

For any music and entertainment business or organisation.

Energy

For any energy business or organisation.

B2B

For any B2B business or organisation.

Retail and ecommerce

For any retail/ecommerce business or organisation.

FMCG

For any FMCG business or organisation.

Public Sector or Public Affairs

For any public sector organisation, service, government

body, or individual project.

Sport and Leisure

For any sport or leisure business or organisation.

Automotive and Transport

For any automotive and transport business or organisation.

Healthcare and Pharma

For any healthcare of pharma business or organisation.

International

For any international strategy or campaign.

Best Event, Stunt or Promotional Activation

This category will reward the best event, stunt or promotional

activation that can demonstrate clear and tangible results.

Include the objectives, budget details, innovation and creativity

used.

Digital

For a digital strategy or campaign that can demonstrate tangible

results e.g. website traffic, click through rates, page views per

visit and average time spent, changes in customer attitudes, etc.

Influencer Marketing

A campaign that can demonstrate how influencer marketing was

used to deliver excellent results. Share details of elements such

as aligned goals, paid activity, appearances, product placement,

etc.

Internal Communications

The judges will be looking at how the internal

communications campaign made a difference to the overall

business.

Most Effective Use of Earned Media

A campaign which shows the impact of a targeted and
creative execution of a media relations programme in
support of a defined organisational outcome. Share details
on planning, targeting, media pitch and the resulting
coverage to show how the campaign moved the needle.

Small budget

This category will award an effective PR campaign which was

successfully executed for £20k or less.

Most Effective Use of Content

This category will award the best use of content within a

strategy or campaign that was innovative and creative and

can clearly show what was achieved - ROI, impact on the

brand, consumer attitudes, engagement etc.

Most Effective Use of Earned Media

A campaign which shows the impact of a targeted and

creative execution of a media relations programme in

support of a defined organisational outcome. Share details

on planning, targeting, media pitch and the resulting

coverage to show how the campaign moved the needle.

Most Effective Use of Social Media

This category will award the entrant who can prove that

social media was used to deliver tangible results within their

strategy or campaign.

Most Effective Use of Creativity

This category will award the most effective use of creativity

within a campaign. Judges will be looking for entries that

can demonstrate how the creative element contributed to

the success of the campaign

Most Effective Use of Data and Insights

Demonstrate how you used data and insights to inform

your strategy. What research was conducted and how did

you analyse it? How did you apply this to your campaign to

make it so successful?

Most Effective Use of Technology

In this category we are looking to see exemplary examples

of how technology was used in a campaign. Did you

introduce a chatbot, app, AI or any other clever tech-led

solution that had a clear impact on the final results?

Most Effective Use of Measurement

This category should demonstrate the value of PR through

measurement. We want to see an excellent example of how

you measured organisational outcomes using the AMEC

measurement framework. The judges will be looking for

SMART objectives with metrics which clearly demonstrate

the organisational outcome attributed to the campaign.

The outcome should be backed up with data, insights and

benchmark research.

Corporate Social Responsibility

What have you done as a business or throughout a

campaign that demonstates your commitment to CRS?

This could include areas such as charities, social good and

sustainabilty

Long running and retained PR account

Tell us what the kind of work you and your client have done

together and how you have managed to successfully deliver

on your KPIs. More importantly, how have you managed to

add such value that enabled you to keep hold of this very

important client? You must have retained the account for at

least +3 years to be eligible to enter.

Reputation Management and Crisis PR

In this category the judges want to know how you made a

significant shift in perception or repositioning. What tactics

did you deploy and how did you measure it?