Founder
Persuasion Communications

Jane Austin is the founder of Persuasion Communications, an independent agency that specialises in innovative and proactive communications solutions for consumer, creative businesses and tech industries.

Persuasion works with some of the very best agencies in the UK, and its clients, including adam&eve/DDB, Droga5, Grey and AMV BBDO, enjoy unbeatable reputations around the world. Persuasion has also won five Cannes Lions.

Jane founded Persuasion after 15 years of working on both national and trade press titles. Her aim was to grow the company into a newsroom providing fast, proactive and relevant insight across all sectors of the media. Besides London, Persuasion also has an offering in the US and is looking to develop an operation in Paris.  

The company was founded on a journalist’s expertise and Persuasion has stayed true to those roots. Jane prides herself on keeping ahead of trends in the creative industries and beyond, hosting regular monthly events where opinion leaders explore cultural shifts in everything from Instagram art to afrovisibility.

Prior to launching Persuasion ten years ago, Jane was an editor on several advertising, media and design titles, including Campaign and Shots. Creative Review, Design Week and Ad Age. At the same time, she earned an MA in design history and theory and is the author of three design textbooks. Jane has also contributed to The Guardian, The Independent, the Daily Express and the Financial Times. 

Judging panel

Jane Austin

Founder
Persuasion Communications

Jessica Keating

Senior Client Marketing & Communications Manager
The Economist

Kerry Thorpe

Head of Integrated Communications
Ben & Jerry's

Alec Samways

CEO & Head of Creative Strategy
Splendid Communications

Janice Macgregor

Senior Press & Social Media Manager
VisitScotland

Katie Magnotta

Corporate Communications
Verizon

James Gordon-MacIntosh

Founder & Chief Creative Officer
Hope&Glory

Ellen Freeth

Head of External Affairs 
JUST EAT

Jessica Vogl

Global Media Relations Manager
Mondelez International

Rupert Smith

Director of Communications
Newsworks

Laura Clare

EMEA Director of Communications
Instagram

Joanne Trout

Senior Vice President, Global Communications
Omnicom Group

Juliet Simpson

Founder & CEO
Stripe Communications

Lani Lavin

Head of Sustainable Business & Communications
Unilever

Courtney Walker

Managing Director
Y&R PR

Chloe Kembery

Head of Media, Global lead
British Council

Rebecca Blinston-Jones

Managing Director
MWWPR

Effie Kanyua

Director of PR & Communications
Hearst

Maggie Mitchell

Vice President of Corporate Communications for Advertising & Partnerships
NBCUniversal

Arline Adeva

Assistant Vice President for Brand Communications, PR and Digital Marketing
Jollibee

Simon Tunstill

Communications Director
Thinkbox

Sofiya Mahdi

Corporate Relations Manager, Global
Burberry

Jason Teitler

SVP, Global Communications and Brand Lead
Special Olympics International

Jennifer Risi

Founder & President
The Sway Effect

John Wolfe

PR & Communications
Consultant

Tom Parker

Head of Communications
Zoopla

Nina Joyce

PR Director, Europe
Refinery29

Kelly Harrison

Senior Director, Marketing Communications
R/GA

Michelle Lavipour

Global Head of Brand Communications
Diageo

Jackie Kahn

Head of Marketing and Communications
Oscar Health

Elizabeth Ogabi

Communications Director, UK
Ogilvy

Sheelagh Doyle

Communications
Snap

Mark Borkowski

Founder
Borkowski

Shakira Payne

Communications & Sustainability Manager
Sonos

Angela Lee

PR Lead
Funko, EMEA

Olga de Giovanni

Global PR and Communications Manager
Ebiquity plc

Susie Asbury

Acting Communications Director, Magazines
Bauer Media Group

Zsofi Somlai

Head of PR
Moonpig

Tamara Pickett

Director of Communications
Virgin

Simon Hailes

Director of Group Media Relations
Barclays