Janice Macgregor is Senior Press & Social Media Manager at VisitScotland, managing external communications for the national tourism organisation.
With 20 years’ experience in both in-house and agency roles, both in the UK and Spain, she has worked for several tourism destination organisations as well as for leading consumer-goods brands.
Janice began her career at an Edinburgh PR & marketing agency for clients including Warburtons, Tennent’s and British Steel. She then moved to London to work in the music industry, managing campaigns for Jamie Cullum, Arcade Fire, Travis and Craig David.
On returning to Scotland in 2007, Janice led a team at Burt Greener Communications to deliver campaigns for Irn-Bru, Old Pulteney and the Edinburgh International Film Festival. She then joined VisitScotland, initially managing the corporate press team then leading its UK & international consumer PR team.
When these contracts ended, she moved to Spain, working as a manager for a tourism marketing agency whose clients included Visit Costa del Sol, the Gambian Tourist Board and Dubai Tourism.
Her love of Scotland, however, brought her back to VisitScotland in 2018, where she took up her current role of leading a team of eight to deliver Scotland’s tourism communications strategy.