Lee is Archetype’s Regional Director in APAC and leads more than 300 consultants across six countries in the region. He is responsible for helping to build the agency’s capabilities and profile as a provider of cutting-edge integrated communications consultancy to clients across APAC.
Lee was appointed inaugural Chairman of the PRCA Southeast Asia in 2018 and also represents SEA on the board of the International Communications Consultancy Organisation (ICCO), whose membership comprises communications professionals from more than 60 countries around the world. In 2019 he was named by PRovoke as one of the APAC 'Innovator 25’ and sits on the PRCA’s Global Ethics Council.
Prior to joining Archetype (which was then known as Text100) in 2016, Lee was CEO of integrated comms and PR firm, Nelson Bostock Group in London. In a career spanning more than twenty years, he has provided senior consultancy to an enviable list of top-tier clients, including the BBC, Facebook, Canon, Salesforce, Disney, Mercedes-Benz, HTC, Ericsson, Amazon, T-Mobile, Orange and EE.Lee graduated with a BSc. in Electrical and Electronic Engineering from the University of Bath, where he was student President and is married with five-year-old twin girls.
He is a member of the UK’s Chartered Institute of Public Relations (CIPR), a council member of the PRCA (CMPRCA) and a Fellow of the Royal Society of Arts, Manufactures and Commerce (FRSA).