After over 14 years’ communications experience with leading global brands, Effie now coordinates Hearst UK's PR and communications and sits on the Hearst UK Diversity & Belonging steering committee.
She previously held the position of Communications Director at Bauer Media, leading its broadcast and then publishing arm, and she spent several years at the BBC as a journalist and working within its TV and radio businesses. Effie has led teams at many communications agencies, including Splendid Communications, Clarity, Weber Shandwick, Talk.Global and M&C Saatchi, working with some of the world’s biggest tech, media, FMCG, beauty and healthcare brands. She was a BME PR Pros mentor last year which is a scheme to support and mentor BAME PR professionals within the industry.
Effie has worked with global brands including P&G, Coty, Unilever, Johnson & Johnson, Huawei, Samsung, Microsoft, Virgin Media, Coca Cola, Diageo and Pernod Ricard.