Categories 2021

OVERALL AWARDS 

Description
This award will recognize an agency that has demonstrated excellence over the past year. Only companies entering other categories in the awards may enter for Agency of the Year. Please provide examples of 1. Growth of revenues 2. Acquisition of clients 3. Success of campaigns 4.Testimonials from clients. You may also use other evidence such as new innovations, internal changes or other specific achievements that showcase the differences your agency has made over the past year.

Criteria
You will also need to share evidence of: - Revenue growth -Diversity & Inclusion commitments - New business wins - Testimonials from happy clients. In your main entry report, you should use the following structure: Client list, company structure, your achievements over the past year, and address any specific key points stated in the category description above. Testimonials are encouraged


£350.00

Description
This category will recognize an in-house team that has demonstrated excellence over the past year. Discuss the structure of the team. Describe the team’s marketing activities over the past year. 

Criteria
Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted the overall company.

£350.00

Description
This category is open to all teams who can prove they have executed an exceptional body of work for a specific brand or sub-section of a brand. Discuss the structure of the team. Describe the team’s PR activities over the past year. 

Criteria
Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted the overall company.

£350.00

Description
This category will recognize those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

Criteria
You will also need to share evidence of: - policies/procedures in place, initiatives and their successes, meeting/exceeding any objectives. Entrants should also demonstrate improvement.

£350.00

Description
In this category, we want to give recognition to a talented individual who has 3 years' experience or less. In the entry you could include evidence such as work ethic, client management, new business wins, or doing something impactful that gives them the deserving title of Rising Star of the Year

Criteria
Entries should demonstrate the role this individual has contributed to the overall marketing strategy in the past 12 months.
• Describe personal development
• Describe the results produced
• How did the person contribute to results?

£350.00

SECTOR 

Description
For work you’ve created for financial or professional services business or organization including insurance, banking, accountancy, engineering, etc.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work briefed and implemented for a charity or not-for profit organizations. Please supply the registered charity number for the client within the accompanying report.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any fashion, health, or beauty business or organization

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any music and entertainment business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any consumer brand, service, company or product.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any B2B business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any travel or tourism business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for the retail/e-commerce business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any public sector organization, service, government body, or individual project.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any sport or leisure business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any automotive and transport business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for any healthcare of pharma business or organization.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For work you’ve created for the hospitality sector.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

STRATEGY/CAMPAIGN 

Description
This category will reward the best event, stunt, or promotional activation that can demonstrate clear and tangible results. Include the objectives, budget details, innovation, and creativity used.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For a digital strategy or campaign that can demonstrate tangible results e.g. website traffic, click-through rates, page views per visit and average time spent, changes in customer attitudes, etc.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
A campaign that can demonstrate how influencer marketing was used to deliver excellent results. Share details of elements such as aligned goals, paid activity, appearances, product placement, etc.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any corporate PR strategy or campaign.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category will award the best use of content within a strategy or campaign that was innovative and creative and can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, engagement etc.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
A campaign that shows the impact of a targeted and creative execution of a media relations programme in support of a defined organizational outcome. Share details on planning, targeting, media pitch, and the resulting coverage to show how the campaign moved the needle.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category will award the entrant who can prove that social media was used to deliver tangible results within their strategy or campaign.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category will award the most effective use of creativity within a campaign. Judges will be looking for entries that can demonstrate how the creative element contributed to the success of the campaign.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
Demonstrate how you used data and insights to inform your strategy. What research was conducted and how did you analyze it? How did you apply this to your campaign to make it so successful?

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
In this category we are looking to see exemplary examples of how technology was used in a campaign. Did you introduce a chatbot, app, AI or any other clever tech-led solution that had a clear impact on the final results?

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
For any international strategy or campaign.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
The judges will be looking at how the internal communications campaign made a difference to the overall business.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category will award an effective PR campaign that was successfully executed for £20k or less.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
What have you done as a business or throughout a campaign that demonstrates your commitment to CRS? This could include areas such as charities, social good, and sustainability.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
Tell us what kind of work you and your client have done together and how you have managed to successfully deliver on your KPIs. More importantly, how have you managed to add such value that enabled you to keep hold of this very important client? You must have retained the account for at least +3 years to be eligible to enter.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
In this category the judges want to know how you made a significant shift in perception or repositioning. What tactics did you deploy and how did you measure it?

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
At The Drum, we believe that marketing can change the world. We want to give recognition to PR that drives forward socially responsible marketing and brand purpose.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00

Description
This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria
Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2020 and June 2021. Entries do not have to be created within this timescale.

£350.00