Cedric is a dynamic communications practitioner with a decade of experience across Public Relations, Corporate Communications, Branding, Social & Digital. He is currently a part of the Public Relations team at Shopee Singapore, and is responsible for spearheading the e-commerce platform’s overall communications, media relations and influencer engagement strategies.
Passionate about effective results-driven storytelling and its potential to enable and educate, Cedric believes that everyone has a story to share and is committed to helping brands and companies develop high-impact communications initiatives which make a difference. Before joining Shopee, Cedric led the Branding & Communications efforts at Sennheiser (APAC), and honed his astute sense for a good hook at several prominent agencies across both Australia and Singapore.
He graduated with Honours from the University of Western Australia, where he triple
majored in Communications & Media Studies, European Studies, and Medieval History.