Joanne Trout oversees the development and implementation of external, internal, and executive communications programs for Omnicom including digital leadership, corporate social responsibility, media relations, reputation management, financial communications, and thought leadership. She works closely and collaborates on programing with the communications teams at BBDO, DDB, TBWA, OMG, and DAS.
Prior to joining Omnicom, Joanne spent almost a decade doing external and customer communications at MasterCard. She was instrumental, in partnership with a key group of senior executives, in helping the company go through major transformative years starting with becoming a publically-traded company, to changing CEO’s, and moving from a financial service company to a technology leader. She was also in charge of developing communications programs for Global Product and Solutions (GP&S) including Emerging Payments, Core Products, MasterCard Technologies, Advisors and Global Marketing.
Joanne has more than 30 years of experience on the client and agency side building top brands, including Sony, Sharp, Pioneer, and American Express. She provides high-level strategic counsel to clients seeking to build corporate images and brands, launch products and services, deal with reputational issues, as well as tackle other communications challenges.
Joanne is a senior member of the PRSA, 4As, NYC Women in Communications and teaches English as second language with WE Speak, NYC’s Department of Immigrants program.