Fernanda Paredes
Fernanda Paredes
global head, external communications

Fernanda is a dedicated strategic communication and crisis management professional with +20 years of experience in global businesses and is currently Global Head of External Communications for NielsenIQ.


Prior to her current role, she served as Vice President of Global Corporate Communications for Nielsen working with regional and local teams in developing and executing integrated strategic communication and multimedia content campaigns, as well as leading global crisis and issues management.


Before joining Nielsen she served as a Senior Vice President of Public Affairs and Crisis & Risk Management Practices at Edelman working with a range of local and global clients.


She has deep knowledge and expertise in developing leading world-class strategies to promote and enhance brand reputation, stakeholder engagement, and advancing business success, grounded in creative storytelling, as well as profound knowledge in crisis and issues management, leading real-time issues response strategies and crisis preparedness for international and Fortune500 companies in the energy, financial, and data analytics sectors.


Fernanda holds a BA in History from the Universidad Iberoamericana in Mexico City.