Natalie Melder-Smith
Natalie Melder-Smith
director of global external communications & PR

Natalie has a wealth of experience providing PR and communications expertise to brands and agencies. As director of global external communications for AnalogFolk, one of the most progressive and awarded creative digital agencies in the world, she oversees a multi-disciplinary team of experts across Europe, the Americas and Asia Pacific who create and implement external brand, revenue marketing, thought leadership, PR plans, communications strategy, and social media content.

Prior to joining AnalogFolk, Natalie co-led PR and Communications at Publicis Groupe UK for its creative agencies for 14 years. She led Saatchi & Saatchi’s UK PR, before leading PR & Communications for Publicis Worldwide agencies’ Publicis London (creative), Poke (digital), Arc (shopper), and August (content). She was an integral part of the leadership team launching creative agency Publicis•Poke, and latterly expanded her role to oversee PR, communications and special projects across Publicis Groupe UK’s creative practice.

During this time she helped drive growth, delivering transformative PR for globally celebrated work such as Renault’s ‘The French Exchange’, Heineken 'Worlds Apart', Tourism Ireland 'Game of Thrones Territory' and T-Mobile ‘Dance’.