Stephen Waddington is the UK managing director at Metia Group, a marketing agency with offices in London, Seattle, Austin, and Singapore. It creates high performance campaigns for international b2b and technology companies and ambitious startups using the best mix of content, social and digital channels.
He was previously Chief Engagement Officer at Ketchum, an Omnicom-owned agency, responsible for driving the integration of digital and social capabilities in client engagements across the agency’s international network.
Stephen is Visiting Professor in Practice at the Newcastle University supporting the university and students through teaching and mentoring. He is co-author of #BrandVandals (Bloomsbury, November 2013) and Brand Anarchy (Bloomsbury, February 2012), plus editor and contributor to Share This (Wiley, July 2012) and Share This Too (Wiley, September 2013); in addition to editor of Chartered Public Relations: Lessons from Expert Practitioners (Kogan Page, February 2015).
Stephen wrote the foreword for the first two editions of #FuturePRoof, a community aimed at reasserting the value of public relations. It followed the crowdsourced model that he established through #PRstack.
He was President of the CIPR in 2014, during which time he helped return the organisation to its roots of professionalism as set out in its Royal Charter. He is the chairman of the its’ Artificial Intelligence panel which is characterising the impact of machines on marketing and PR practice, the media, and conversation in the public sphere.
Stephen originally trained as a journalist before following a career in public relations. He co-founded, managed and sold two award-winning public relations agencies, Rainier PR in 1998, and Speed in 2009.
In 2017 Stephen received the PRCA’s outstanding contribution to digital public relations and has been named a top 10 UK public relations blogger by Vuelio for the last three years.