Sophie Rhatigan is Head of PR at Sky working on Sky Q, Sky Originals and acquired content.
Prior to Sky she was at Jackie Cooper PR/Edelman for just over eight years heading up the Xbox EMEA team and working on a variety of consumer brands including Formula 1, Samsung, ASICS, Iberostar, Jamie Oliver Group and GAP.
Standout campaigns during her time at Edelman include the Cannes Lions award winning Experience: Halo for Xbox www.theguardian.com/technology/gamesblog/2012/oct/31/halo-4-liechtenstein-marketing-extravaganza, the ASIC’s I Move London www.edelman.co.uk/insights/asics-i-move-london campaign, Kinect for Xbox 360 and Xbox One launch, and the concept development of the Cannes Lions nominated ASICS Blackout Track www.edelman.co.uk/insights/asics-unveils-worlds-first-running-track-train-mind. Sophie also co-led the global communications strategy for F1 Live Londonhttps://www.prweek.com/article/1440133/showcase-f1livelondon-draws-crowds-gets-social-edelman, Formula 1’s first ever consumer event outside of a race weekend. She has also worked at Disney and on Warner Bros., Sony, Freesat, AMEX, and V Festival at other consumer agencies.