Shakira Payne is Communications & Sustainability Manager for Sonos in UK. In her role, Shakira oversees media communications across the UK and Ireland, leading local campaign strategies, executing global launches and supporting cross-functional brand initiatives.
Prior to Sonos, Shakira developed a career working across independent projects focused on music, streetwear culture, social impact, contemporary art and global campaigns with brands such as Adidas, Redbull, Coca-Cola, Nokia and more. Gaining invaluable experience in-house, in-agency and also launching her own boutique communications agency in 2012, this insight helped her gain a deeper understanding of business and the changing landscape of integrated communications.
Shakira has been at Sonos since 2015 launching campaigns such as; Sonos Studio, Music Makes it Home, You’re Better Than This, Sonos London Store, Soundwaves.