Managing Director and Head of Strategy
WE Red Bridge

“China is a market with intense competition playing for keeps across a fragmented media landscape. Brands must be prepared to take bold positions to win over China’s pragmatic and heavily targeted consumers.”


Nicky is a brand strategist thatspecializes in advising challenger brands on positioning, market entry and expansion plans in China. Firm in the belief that successful communications must deliver tangible business results, she leads her teams to produce high-impact campaigns and sustainable engagement programs that deliver maximum return for clients.


In her current role as Managing Director and Head of Strategy, she is responsible for providing strategic consultancy across all clients andaccelerating the agency’s offerings across Digital, Creative and Insights & Analytics to ensure holistic approach to client briefs and integrated approach to solutions.


Nicky joined WE Red Bridge as a Managing Partner in its founding year 2009 to lead the brand marketing practice. Prior to WE Red Bridge, she gained extensive pan-regional communications experiences working in international network agencies including Grayling and Bates 141 based in Singapore.


Nicky’s client portfolio includes Aesop, Guinness, Estée Lauder Travel Retail, Fenty Beauty, lululemon, Rosewood Hotels, WeWork amongst others. Her strong client partnerships and team leadership resulted in numerous global and regional marketing awardwins inthe area of social, digital, PR and integration, including Cannes Lions, Sabre Awards Asia Pacific and PRWeek Awards Asia.

Judging panel

Lani Lavin

Head of Sustainable Business & Communications
Unilever

Dr Colin D'Silva

Head, Asia Pacific, Communications and Government Affairs
GSK

Michelle Lavipour

Global Corporate PR Manager
Diageo

Rema Gouyez-Benalla

Head of Digital Content and Engagement
L'Oreal UK

Karen Yew

Head, Corporate Marketing and Communications
Mediacorp

Paul Fabretti

Director of Communications
Microsoft

Victoria Needs

Director of International Marketing
Sony Music Entertainment

Ken Hein

Chief Communications Officer US
Dentsu Aegis Network

Grant Mitchell

Corporate Communications Manager
Verizon

Paul Mallon

Head of Major Brand Activations
Paddy Power

Andy West

Chief Development Officer
Hotwire

Shakira Payne

Communications & Sustainability Manager
Sonos

Ruth Warder

General Manager
Edelman

Suzanne Blackburn

Global Communications & Public Affairs
Google

Anna Dalziel

Marketing Director
Momentum Worldwide

Phil Wade

Chief Marketing Officer
Jetstar Airways

Ellie Graham

Senior Publicity Director
Think Jam

Susie Penner

Senior Director of Corporate Communications
Go Daddy

Rory Mackin

Senior Manager | Public Relations
Deloitte’s Green Dot Agency

Laura Sutherland

Founder and Director
Aura PR

Stephen Waddington

Managing Director
Metia

Jenny Chan

Vice President, Head of Public Affairs, Asia 
WeWork

James Herring

MD
Taylor Herring Ltd

Su Min Sng

Head of Communications
Grab

Ross Matthews

Chief Marketing Officer
Ice Lolly

Arline Adeva

Assistant Vice President for Brand Communications, PR and Digital Marketing
Jollibee

Nicky Wang

Managing Director and Head of Strategy
WE Red Bridge

Nancy Maffucci

Senior Communications Planner
Federal Reserve Bank of New York

Karen Tan

Senior Director
Ministry of Communications and Information

Charmaine Huet

Marketing & Communications, Director, Southeast Asia
Discovery Networks Asia Pacific

Eric Pooley

Senior Vice President
Environmental Defense Fund

Luisa Fernandez

Marketing Director
YO! Sushi

Gemma Cracknell

Marketing Director
Merlin Entertainments