Managing Director and Head of Strategy
WE Red Bridge

Nicky is a brand strategist thatspecializes in advising challenger brands on positioning, market entry and expansion plans in China. Firm in the belief that successful communications must deliver tangible business results, she leads her teams to produce high-impact campaigns and sustainable engagement programs that deliver maximum return for clients.

In her current role as Managing Director and Head of Strategy, she is responsible for providing strategic consultancy across all clients andaccelerating the agency’s offerings across Digital, Creative and Insights & Analytics to ensure holistic approach to client briefs and integrated approach to solutions.

Nicky joined WE Red Bridge as a Managing Partner in its founding year 2009 to lead the brand marketing practice. Prior to WE Red Bridge, she gained extensive pan-regional communications experiences working in international network agencies including Grayling and Bates 141 based in Singapore.

Nicky’s client portfolio includes Aesop, Guinness, Estée Lauder Travel Retail, Fenty Beauty, lululemon, Rosewood Hotels, WeWork amongst others. Her strong client partnerships and team leadership resulted in numerous global and regional marketing awardwins inthe area of social, digital, PR and integration, including Cannes Lions, Sabre Awards Asia Pacific and PRWeek Awards Asia.

“China is a market with intense competition playing for keeps across a fragmented media landscape. Brands must be prepared to take bold positions to win over China’s pragmatic and heavily targeted consumers.”

Judging panel

Michelle Lavipour

Global Head of Brand Communications
Diageo

Gaelle Comte

marketing director
Virgin Group Loyalty Company

Jane Wilson

Managing Director
MHP Communications

Grant Mitchell

corporate communications manager
Verizon

Matt Bourn

Director of Communications
Advertising Association

Gemma Cracknell

Marketing Director
Travelopia

Lisa Hale

Associate Director
Tangerine

Rich Leigh

Founder
Radioactive PR

Michael Murphy

senior partner
Michael Murphy & ltd

Sheelagh Doyle

Communications
Snap

Lani Lavin

Head of Sustainable Business & Communications
Unilever

Tom Berry

CEO
Chameleon

Sedge Beswick

founder & managing director
SEEN Connects

Rebecca Blinston-Jones

managing director
MWWPR

Lisa Jeden

Global Head of Brand PR & Corporate Communications
Bacardi

Lizzie Dewhurst

Head of Communications and PR
Publicis Group

Fiona Magill

Group PR Director
VCCP

Sophie Rhatigan

Head of PR
Sky

Nina Joyce

PR Director, Europe
Refinery29

Justin Bates

Director of Communications, EMEA and LATAM
LinkedIn

Georgia Frost

Creative PR and Marketing Director
Camden Markets

Charmaine Huet

Vice President, Corporate Communications APAC
Viacom International Media Networks

Aisling Connaughton

Independant
Consultant

Chris Taylor

Deputy Director of Communications (FTC)
News UK

Dr Colin D'Silva

Head, Asia Pacific, Communications and Government Affairs
GSK

Rema Gouyez-Benalla

Head of Digital Content and Engagement
L'Oreal UK

Karen Yew

Head, Corporate Marketing and Communications
Mediacorp

Paul Fabretti

Director of Communications
Microsoft

Victoria Needs

Director of International Marketing
Sony Music Entertainment

ken hein

Chief Communications Officer US
Dentsu Aegis Network

Grant Mitchell

Corporate Communications Manager
Verizon

Paul Mallon

Head of Major Brand Activations
Paddy Power

Andy West

Chief Development Officer
Hotwire

Shakira Payne

Communications & Sustainability Manager
Sonos

Ruth Warder

General Manager
Edelman

Suzanne Blackburn

Global Communications & Public Affairs
Google

Anna Dalziel

Director of Brand, UK & Global
Momentum Worldwide

Phil Wade

Chief Marketing Officer
Jetstar Airways

Ellie Graham

Senior Publicity Director
Think Jam

Lucy Puddefoot

Global Head of PR & Communications
Clear Channel Outdoor

Susie Penner

Senior Director of Corporate Communications
GoDaddy

Rory MAckin

Senior Manager | Public Relations
Deloitte’s Green Dot Agency

Laura Sutherland

Founder and Director
Aura PR

Stephen Waddington

Managing Director
Metia

Jenny Chan

Vice President, Head of Public Affairs, Asia 
WeWork

James Herring

MD
Taylor Herring Ltd

Su Min Sng

Head of Communications
Grab

Ross Matthews

Chief Marketing Officer
Ice Lolly

Arline Adeva

Assistant Vice President for Brand Communications, PR and Digital Marketing
Jollibee

Nicky Wang

Managing Director and Head of Strategy
WE Red Bridge

Nancy Maffucci

Senior Communications Planner
Federal Reserve Bank of New York

Karen Tan

Senior Director
Ministry of Communications and Information

Eric Pooley

Senior Vice President
Environmental Defense Fund

Luisa Fernandez

Marketing Director
YO! Sushi