Michelle Lavipour is Global Corporate PR Manager at Diageo, the global leader in beverage alcohol with 200 brands operating in 180 countries. In her role, Michelle leads corporate storytelling globally across Diageo’s brands, marketing, innovation, and diversity and inclusion strategy. She also sits on the Global Marketing Leadership Team of the business. She previously worked in Diageo’s UK Corporate Relations team and was Corporate Communications Manager UK and Ireland at PepsiCo. Prior to going in house, Michelle worked at agencies Edelman and Pagefield on a broad range of clients across FMCG, media, pharmaceuticals and the third sector. Michelle holds a master’s degree in International Political Theory from the University of Edinburgh.
Michelle is The Drum PR Awards 2019 Chair.
"As an industry we are great at PR-ing our businesses and brands – but not our own work! The Drum is one of the leading voices in the advertising, marketing and communications industry, so this is a great opportunity to turn the spotlight onto stand-out PR campaigns and learn from examples of great work. I’m looking forward to uncovering brilliant work from across all sectors, and celebrating the campaigns, in-house teams and agencies that are making an impact. I’ll be looking for work which firmly meets the objectives of the brand, business or organisation behind it, demonstrating strategic thinking and flawless execution."