Global Head of Brand PR & Corporate Communications
Bacardi

Lisa is the Vice President, Global Brand Communications at Bacardi-Martini Ltd. She oversees communications strategy and activation across 160 markets for the company’s award-winning portfolio of spirit brands including BACARDÍ rum, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, PATRÓN tequila, MARTINI vermouth and sparkling wine and DEWAR’S whisky. Lisa is responsible for creating a dynamic shift in how the business approaches brand communications, balancing product PR and equity building activities, embedding the brands into the cultural conversation and championing PR as a tool to drive brand sentiment and desire. She also leads the company’s influencer strategy and best practices, as well as creating a social media playbook that created a step-change in the social capabilities of the Brand Advocacy team, improving compliance, content and engagement.

Lisa was part of the team that launched Bono’s PRODUCT (RED) campaign, renamed London’s Dome to The O2 and has worked with MTV, Samsung, American Express, Prada and many more.

 

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