Lisa Hale is Associate Director and Trustee Board Director at employee owned creative communications agency Tangerine.
Lisa won a CIPR Young Communicator of the Year Award back in 2013 and has since headed up a series of award winning social and PR campaigns, more recently including The Social Buzz Award’s Best Use of Instagram for Vimto and The DADI’s Best Use of Social Media for Pizza Hut Restaurants UK.
Lisa has over 12 years’ experience in PR & Social media, spanning public affairs and community engagement, B2B and B2C working with brands including Tesco, Sainsbury’s, M&S Bank, Vimto, Pizza Hut Restaurants and Specsavers.
Lisa has recently been working in-house with Specsavers UK, helping the UK marketing team shape its social campaigns and over-arching social media strategy.
“PR is a massively changing industry. Having come from a PR and community engagement background and now being part of an agency that’s been a part of pioneering its evolution – I was delighted to advise on the creation of The Drum PR Award’s categories. In a world where brands speak to consumers every second of every day, what remains at the heart of a good strategy and content is first class, storytelling and getting (the right) people to spend time with your brand. I will be looking for evidence of in-house teams and agencies who’ve fully embraced these industry changes.”