Laura Sutherland is the Founder and Director at Aura, which she founded 10 years ago. She is a Chartered practitioner with over 18 years’ experience in integrated public relations and communication.
Laura is a Fellow of the CIPR and a member of the PRCA, currently Chairman of the CIPR Fellows’ Forum. Laura is a former CIPR Scotland Chairman.
In 2018 Laura won PRCA Dare Awards Freelance/Consultant of the Year in Scotland. She’s been named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.
Laura is also Founder of #PRFest, a two-day festival of public relations for senior PR and communication professionals looking to modernise their practice, now in its fourth year.
Laura’s work spans tech, entrepreneurship and corporate, heavily focussing on data, analytics and developing strategies through insight. Laura is often involved in crisis PR. Current and former clients include: Sellafield Ltd, The Royal Welsh, Entrepreneurial Spark, CodeClan, Scottish Leather Group and subsidiaries, International Aspirin Foundation and Montagu Evans.