Karen Yew is Head, Corporate Marketing and Communications at Mediacorp, Singapore’s largest content creator and national media network. In this role she leads teams responsible for driving programmes that amplify Mediacorp’s purpose to serve all audiences through great content and initiatives across multiple platforms. These programmes include building productive relationships with the media and influencers and adapting compelling narratives to meet the needs of colleagues, the business, partners and the industry. Before joining Mediacorp, Karen headed the regional communications team supporting IBM’s business in Southeast Asia and the branding team at local insurer NTUC Income.
“I’m delighted to be on the judging panel for The Drum PR Awards and excited about the opportunity to examine and appreciate a range of work from PR practitioners across the globe. In particular, I’m looking out for entries that demonstrate creativity, passion and an understanding of the business. A good campaign should demonstrate strong storytelling with an element of surprise to stand out in a saturated sphere and appeal to an increasingly sophisticated audience. PR is a multi-disciplinary field that deserves greater recognition and The Drum PR Awards is precisely the sort of platform for participants to showcase their craft.”