Fi is the Group PR Director for VCCP, the international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. The business has offices in London, Sydney, Singapore, San Francisco, New York, Berlin, Prague and Madrid. Fi is responsible for PR for VCCP, promoting the agency, the work, teams and thought leadership externally.
Fi has over 20 years of experience across PR, events and marketing, including stints looking after comms at BBH and a number of award-winning branding and design agencies. Prior to this, Fi worked within the marketing team of the celebrated Really Useful Theatre Company.