Charmaine leads Viacom’s corporate communications strategy and narrative in Asia Pacific, with a focus on alignment and innovation. In her role, she provides support and counsel to the communications and publicity teams as well as Viacom’s senior executives in Australia, Greater China, Singapore and Tokyo. She is also responsible for setting the direction for the company’s internal communications efforts in the region.
Charmaine was previously Head of Marketing and Communications with Discovery Networks Asia Pacific, where she led the marcomms efforts for Discovery’s suite of brands in Southeast Asia.
A series of random but fortunate experiences – including a stint as a journalist and winning a contest to dive with sharks – led Charmaine to a career in PR and communications.
Charmaine holds a BSc in Biological Sciences from the University of Alberta and an MSc in Marine Ecology from Universiti Malaysia Sarawak.
In a previous life, Charmaine was a marine biologist. She still has a great love for the sun and sea and all things aquatic.