Aisling Connaughton is the founder of CYD Connects Ltd, a strategic brand communications consultancy delivering social impact for our purpose-led economy.
By challenging clients to reorient their brand and communications towards good, CYD Connects turns social responsibility into profitable, sustainable, long-term competitive advantage.
Aisling’s 14-year global career in PR spans internal and external communications, crisis communications and events. Her most recent post was in Shenzhen, China, advising the Global CMO for Huawei Technologies on Lifestyle PR and CSR communications. Previous to that, Aisling worked for Huawei Technologies in London and San Francisco.
Aisling began her career in the beauty industry, working for Estee Lauder Companies and Clarins before taking the Global Head of PR role with leading sustainable brand Liz Earle Beauty Co.
Aisling is a proud and active member of the University of Cambridge Wo+Men Leadership Centre. She is currently completing a Masters in Social Entrepreneurship at Goldsmiths University of London.
Why I am judging these awards
We live in a world where the lines between traditional PR, digital marketing and SEO have blurred. PR is constantly evolving and to create tangible results PR campaigns need to more creative than ever with clear strategic thinking and innovation. The Drum Awards are a transparent and trustworthy competition, identifying the best of the best and giving the recognition that is deserved.