OVERALL 

Description 

This category will recognize those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives. Judges will be looking for examples of activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create marketing/products/services that are inclusive of a diverse audience. We are looking to reward those companies who are pushing boundaries and shaping their own journeys.

Criteria

You will also need to share evidence of: - policies/procedures in place, initiatives and their successes, meeting/exceeding any objectives. Entrants should also demonstrate improvement.

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Chosen by the chair of the judging panel as their personal favourite and announced at the awards

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The best of the best, a non entered category but all awarded entries will be considered for this top award. Chosen from all the award winning work and announced at the awards.

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RESEARCH BASED 

Exclusive and free of charge, these two award categories will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Agency of the Year Award

The Agency of The Year award is a FREE research-based category that recognizes the very best agencies in the business. To enter, register your agency with The Drum Recommends for free (our client rating platform) and get recommended by collecting a minimum of 3 positive ratings for your services. Find out more here.
To nominate an agency you work with, complete this short survey here.

The winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.


Peer nomination deadline: Wednesday, August 24, 2022

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Rising Star of the Year Award

The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.

This is a research-based award, open to all, and you can make your nominations here.

Tell us about the Rising Stars who have worked in the industry for three years or less (as of January 2022) and have made significant progress in your company or another.

Peer nomination deadline: Wednesday, August 24, 2022


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SECTOR 

Description 

For work you’ve created for the hospitality sector.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

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Description 

 For any fashion, health, beauty or luxury business or organization

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For any music and entertainment business or organization.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for any automotive and transport business or organization.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for any public sector organization, service, government body, or individual project.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for any B2B business or organization.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged


Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for any healthcare of pharma business or organization.

Criteria 

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for any travel or tourism business or organization.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

For work briefed and implemented for a charity or not-for profit organizations. Please supply the registered charity number for the client within the accompanying report.

If you are a registered charity you will receive 40% off your entries. To get the discount code, get in touch with the team who can provide you with one.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.


Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

For work you’ve created for the retail/e-commerce business or organization.

Criteria 

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged


Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for financial or professional services business or organization including insurance, banking, accountancy, engineering, etc.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For work you’ve created for any consumer brand, service, company or product.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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NEW FOR 2022 

Description 

 Your entry should demonstrate the use of at least three types of media. At least one of these should be PR while the others can be others such as social, digital, TV, etc

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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STRATEGY/CAMPAIGN 

Description 

 Demonstrate how you used data and insights to inform your strategy. What research was conducted and how did you analyze it? How did you apply this to your campaign to make it so successful?

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 Tell us what kind of work you and your client have done together and how you have managed to successfully deliver on your KPIs. More importantly, how have you managed to add such value that enabled you to keep hold of this very important client? You must have retained the account for at least +3 years to be eligible to enter.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 


 

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Description 

 This category will award the entrant who can prove that social media was used to deliver tangible results within their strategy or campaign.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For any corporate PR strategy or campaign.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 The judges will be looking at how the internal communications campaign made a difference to the overall business.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 For any international strategy or campaign.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 A campaign that can demonstrate how influencer marketing was used to deliver excellent results. Share details of elements such as aligned goals, paid activity, appearances, product placement, etc.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 What have you done as a business or throughout a campaign that demonstrates your commitment to CRS? This could include areas such as charities, social good, and sustainability.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 This category will award an effective PR campaign that was successfully executed for £20k or less.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 This category will award the best use of content within a strategy or campaign that was innovative and creative and can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, engagement etc.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 This category will reward the best event, stunt, or promotional activation that can demonstrate clear and tangible results. Include the objectives, budget details, innovation, and creativity used.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 A campaign that shows the impact of a targeted and creative execution of a media relations programme in support of a defined organizational outcome. Share details on planning, targeting, media pitch, and the resulting coverage to show how the campaign moved the needle.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact, and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 At The Drum, we believe that marketing can change the world. We want to give recognition to PR that drives forward socially responsible marketing and brand purpose.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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Description 

 This category will award the most effective use of creativity within a campaign. Judges will be looking for entries that can demonstrate how the creative element contributed to the success of the campaign.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, proof of effectiveness, organizational impact and measurement. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

 

Entries must have been live to market at some point between June 2021 and July 2022. Entries do not have to be created within this timescale.

 

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